If you’re in sales, you probably spend a lot of time identifying leads and nurturing them so you can eventually ask for their business. While your process is likely unique depending on what type of industry you’re in, what has worked for you in the past, what systems your company has in place, and other factors, it’s also likely that you basically follow a three-step process. It’s also pretty certain that you’re spending a lot of time and money on the first step because it’s a necessary part of the process. But what if it wasn’t? What if you could skip the first step entirely and quickly turn warm leads into hot ones?
Here’s more information on the lead nurturing process and how to hack it to save yourself time and money and quickly boost your results.
The Traditional Three-Step Process
The traditional three-step process of lead nurturing is as follows:
- Identifying those in your target area who are likely looking for your services.
- Marketing to those prospects to make sure they’re aware of your business, what you do, and what makes you stand out from your competitors.
- Talking directly to those who are interested in an attempt to close the deal.
How to Turn Cold Leads into Warm Ones
The first step of the above three-step process is usually the most time-consuming, costly, and frustrating. How are you supposed to know who is looking for your products or services?
Usually, this involves a broad marketing campaign that attempts to hone in on TYPES of individuals or businesses who MIGHT be looking for what you sell. For example, if you do sales for a roofing company, the audience you focus on might be homeowners between the ages of 30–60 who have owned their home for more than five years. Do you KNOW they have roof issues or that they’ve been thinking about replacing their roofs? No. But this is the group MOST LIKELY to be interested in roofing services.
So how do you reach these potential customers? You can do online ad campaigns delivered to this demographic, post content that might be appealing to them, put up billboards in neighborhoods where these types of people live, or try your luck with radio or TV. However, you never know how many of the people you reach are really interested—you’re simply making an educated guess. And that educated guess may or may not pan out.
Why Not Skip the Cold Leads Completely?
But what if you could skip the first step of the lead nurturing process completely and start actively marketing to those you KNOW are interested in your services? Sound like a pipe dream? It’s not. It’s possible to find those who are not only in your target demographic, but also who have taken actionable steps toward finding the services and/or products you sell. You just need to find that data. Once you’ve identified warm leads, you can skip right to marketing directly to them and cut out a lot of wasted time, money, and energy.
Identifying and Marketing to Warm Leads with Data Fire
Where can you find this data? That’s where our Data Fire product comes in. Pixel Fire Marketing uses proprietary software to identify people in your target area who are actively looking for your services.
What’s better yet is that we get tons of information about each lead so you can further qualify them and can reach out to them in the way you think is best. Feel comfortable knocking on doors or making direct calls? You’ll have the information to do that. Prefer to direct ad campaigns or email newsletters to them? We can help you do that too. It’s all about working smarter, not harder—and Data Fire helps you do exactly that.
Market to Warm Leads NOW
Do you want to see an example of the Data Fire results you’d get for your target demographic? Our team would love to show you how to skip the first step of lead nurturing and start marketing directly to those who want to buy.
Reach out to Dan at Dan@PixelFireMarketing.com to request a free demo and learn more about our system.
